Brand Protection programs are being fully integrated into the product design, manufacture, logistics and sales programs. Integrated
right into the enterprise information system providing an e-pedigree for the individual item.
Many successful applications of secure supply chain management are in use in every product related business. The greater the success and volume that a product achieves, the more the risks of counterfeiting, pirating and diversion. Every successful product has a high margin above the cost in a remote factory site to the end retail price.
The digital record serves the enterprise in its accounting records, manufacturing quality assurance, logistics for location and verification at every
stopping point, management’s
SOX compliance, outside government compliance, and finally for customer authentication.
New technologies that start at the product design stage with control of the Intellectual Property from the digital asset base, unit code numbering systems, forensic taggants, digital printing of coded overt and covert data, and code readers tuned to forensic taggants. Combine to a system that can be checked by any person anywhere
in the entire product universe.
Many successful applications of secure supply chain management are in use in every product related business. The greater the success and volume that a product achieves, the more the risks of counterfeiting, pirating and diversion. Every successful product has a high margin above the cost in a remote factory site to the end retail price.
The value of the product itself is irrelevant to the need for control and authentication. We are marking products at every price level, yes even garbage. In some countries we are marking every return bottle. In some countries we are marking the trash bag that needs to be authenticated before dropping into the landfill.
The success of the project is not the choice of specific technology; print, rfid, taggant, OVD; as much as the combination of elements that brings the effective brand marking system to successful application and use in the existing manufacturing and distribution environment.
Specialty Taggants such as DNA and unique dyes and optical properties for covert forensic marks.
Development of sophisticated yet simple to use, fast Readers that can capture considerable digital information – starting with a unique piece by piece identifier.
The Enterprise’s Track and Trace System is appropriate for Brand Protection and how the enterprise can adopt existing graphic design, unique codes, digital printing systems, and new tuned reading devices into reliable, secure, brand protection marking systems.
What are the principal needs or points that apply to an overall system?
THE forensic taggant – DNA
Deoxyribonucleic Acid the code of life – is the best forensic taggant for any authentication purpose – now applied very simply and effectively to printing and marking systems for Brand Protection.
One critical element of any system is the printed mark and the taggants that provide authentication.
Second critical area -
the development of sophisticated yet simple to use, fast READERS that can capture considerable digital information – starting with a unique piece-by-piece identifier.
Code reading devices have been developed that can “see’ otherwise totally invisible dyes and taggants. Not just the popular ultraviolet to visible dyes that are not only well known and available to all, but are visible under common black light lamps.
Code reading devices have been developed that can “see’ otherwise totally invisible dyes and taggants. Not just the popular ultraviolet to visible dyes that are not only well known and available to all, but are visible under common black light lamps.
These new dyes are invisible to humans under all lighting conditions. When mixed with DNA for instance, provide an unbeatable combination of digital unique marks with forensic and non-counterfeitable characteristics.
Third critical area - How any Enterprise’s TRACK AND TRACE SYSTEM is appropriate for Brand Protection and how the enterprise can adopt existing printing and reading
devices into reliable, secure, brand protection marking systems integrated into their computer management system.
Track and Trace – the technique of following an object, document, label or person with a combination of marking, reading, memorizing, and recording of the details that are important to authentication and location of the object.
The techniques and technologies that lead up to this convincing approach to Brand Security include:
Printable marks with unique Taggants such as DNA and SmartDye TM , Unique coded serial numbers – not serial, not predictable; digital printing for variable information, simple field authentication; very clever readers calibrated to see the covert taggants such as the DNA at time of final package, when authenticated, when stored, shipped, shelved and sold; and a forensic element like DNA.
Association made with unique data that will stay available for the life of the object.
The enterprise IT system is tracking product in batches. Now it can be done at the same time/cost in part by part identifiers. Storage of that special number at every stage through the life of the product gives every one even the end user the confidence of Authenticity.
I will close the talk by introducing a revolutionary concept in the security field –
Transparency means that good guys will be rewarded two ways, one they will pass through security quicker, two, they do not have to remember any lies. Bad guys will have been seen several times while
trying to bring on an illegal product. Every bar code reader could be adopted to see the unique and forensic mark. There is no place to hide!
Transparent Security.
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