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PhotoSecure to Acquire DNA Technologies
May 01, 2010
Boston, MA
PhotoSecure, of a subsidiary of Polestar Ltd. of Bermuda, announced today it has signed an agreement to acquire the assets of DNA Technologies of Halifax, Canada.
DNA Technologies was founded in 1993 by inventor, Charles L. Butland in Los Angeles, California. The company was first conceived as an art authentication system for inaugural customer, Joe Barbera, of Hanna-Barbera fame, and was initially named Art Guard International. The patented technology uses DNA-laced inks, dyes and resins to tag and protect valuable products, brands, intellectual property and important documents. The key product is the DNA Matrix(tm), a high security, anti-counterfeiting mark, that cannot be reverse engineered or duplicated. The simple, yet complex product authentication solution can be applied to virtually any tangible surface, providing highly secure but cost-effective security.
"The two companies have partnered on variety of technology projects and marketing programs since 2003, so the synergies were just natural," said Wendell Smith, President of PhotoSecure. "Together, we have produced one of the finest examples of security printing technologies, deploying the remarkable forensic characteristics of DNA molecules with special photonic dyes and effects for a multi-layered print mark on security documents and product marking".
Wendell Smith, President of PhotoSecure, announced the combination and indicated the fine connections that can be built on PhotoSecure and DNA Technologies' long histories. "The patents, intellectual property, trademarks and 'know how' will certainly add to our impressive portfolio as the worldwide market for brand security and authentication continues to grow. PhotoSecure has added a number of new SmartDye sets that are sold in conjunction with DNA taggants that feature invisible 2D datamatrix marks that can be read with specially calibrated bar code readers. This gives an easy opportunity to marry up an integrated security system of unique codes, with automatic data collection capability to create Track and Trace and Authentication systems".
The Company will offer license agreements with its partners to build on DNA Technologies' 15+ years of history and deployment, with great success by the Sydney 2000 Olympic Committee, the Melbourne 2006 Commonwealth Games, the NHL, NFL and NY Yankees. The technology is currently being used by Thomas Kinkade ("Painter of Light"), Avery Dennison Retail Information Services, BRL Hardy's Wines, PSA/ DNA (Collector's Universe) and Shanghai Tobacco Company's Panda brand of cigarettes.
Related Links:
PhotoSecure DNA Technologies Home Page
PhotoSecure News
Technology Transfer Home Page
Contact:
email: wms@polestarltd.com
203 - 550 - 7278
web sites: polestarltd.com, photosec.com, and dnatechnologies.com
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